E3 loses its creative director three months before the show

iam8bit ghosts like Pac-Man

The latest company to pull out of E3 is one that’s more integrally attached to the show than the likes of Sony or EA ever were. The ESA is making efforts to turn E3 into something more akin to a festival, and part of that is transforming the whole floor experience. Production company iam8bit was recruited as creative directors in charge of this new E3.

Approximately a month after the partnership was revealed, iam8bit has backed out of the project. On Twitter, iam8bit wrote that it has “decided to resign.” Here’s the message in full:

Losing a creative director three months before your convention doesn’t bode well — especially when that role was meant to forge a new direction for the entire attendee experience. Does that leave E3 looking like it did in previous years, as a bog-standard video game convention? Can the ESA quickly pivot and realize their vision under a different company’s guidance? Will E3 even happen this year??? Find out on next week’s episode of It’s The End Of E3 As We Know It (And I Feel Fine).

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Brett Makedonski
While you laughing, we're passing, passing away. So y'all go rest y'all souls, 'Cause I know I'ma meet you up at the crossroads. Y'all know y'all forever got love from them Bone Thugs baby...
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