E3 09: What got the most buzz

Buzz. It’s the noise a bee makes, and from that it has eventually come to also mean the amount of chatter and interest in something. Generating buzz is what E3 is all about for the gaming industry, and evidently, despite being something that isn’t really measurable, someone has gone ahead and measured it for E3. A market research firm called BuzzStudy scanned the internet and found out which games/announcements generated the most buzz by looking at which stories had the most coverage.

The results are in the graph below and feature all the major hitters that you would expect. Of course Natal is resting pretty on top, but I’m suprised to see that Mario had so much more over Metroid. In fact I would have expected Metroid to be much higher on the list. Maybe I’m just out of touch. Activsion can’t be too happy about D.J. Hero generating almost no buzz at all even though they displayed it on a really big stage, but if they want to look on the bright side, they did beat Scratch: The Ultimate D.J.