If you pay attention, you’ll notice that, for better or worse, the games industry is changing right in front of our eyes. While companies are getting bought up, shut down, and merged, publishers are desperately trying to find new ways to make money: which market should we court? Ads in games? Digital distribution?
There seems to be no clear consensus and we’re left with a slew of business models that have met with varying degrees of success. As obstensibly well-informed consumers, it’s getting harder and harder to gauge what’s actually going on in the industry and more difficult to discern what our favorite companies are going to do next.
We touched on it a bit when we Discussed Braid, but I’ll reiterate: digital distribution (WiiWare, PSN, XBLA, Steam, GameTap, et al.) seems to be moving right along, to the point that some analysts are already singing physical media’s swansong. However, we’re not seeing some of the staples of disc retail being translated into the digital sphere.
Where, then, is the digital bargain bin?
PSN, XBLA, and the Wii market have now been around for several months (years in Microsoft’s case), yet we have yet to see the digital equivalent of a bargain bin. Why not? Disc-based games get price drops and Greatest Hits editions and all sorts of little tricks to help push sales after the initial release hype has died down, but Geometry Wars is still $10. Steam and GameTap, however, regularly have sales and special deals and whatnot.
Why the difference in business model? With Microsoft making efforts to clear out games that have low attach rates, putting games on sale seems like a logical step. Where did we get the idea that digital content doesn’t depreciate in value like disc-based games do?
Most importantly, why the hell isn’t Boogie Bunnies $5?
They probably want to discourage waiting for a game to drop in price/go on sale, seeing as how so many people are already doing that with retail releases.
Wow, this is a really good topic that’s never crossed my mind before.
Maybe it’s because digital games don’t get in the way, so to speak. I know at my [videogame] store, when we want to get rid of shit because we need more room, we drop the price and move it to the “bargain” bin. Physical stores have limited space, so putting games on sale helps them move the product faster to free up shelf space. In the case of DLC, the companies have unlimited “shelf space” and really don’t need to drop the price of a game to make more room.
That’s one side to it, anyway. I can’t say for certain if Virtual Console and PSN titles have ever had price drops, but looking around, I found that some XBLA games have had price drops here and there. In the case of Geometry Wars, it probably still sells well. Look at Halo 1, for example. It didn’t become a Platinum Hit until just around the time Halo 2 was released, and we all know damn well that Halo 1 should have had the Platinum Hit treatment within the year of its release. Microsoft wanted to milk every penny out of the game, and if the product is still selling like crazy, then there’s no need to drop the price even years after the initial release.
Fuck $5. Microsoft should pay me a fee for every day that Boogie Bunnies remains on the market.
The answer must lie in economics. Maybe we’ll eventually see a digital bargain bin, but if sales show that they’re still moving Geometry Wars for $10, then they have no reason to move it. Digital games are typically priced lower, so maybe these games are still printing money overall. Like CTZ said, there’s no giant festering pile of games to move — no fire to put out. They can squat on their assets for as long as they want to because Walmart can’t have sale on them and nobody on eBay can offer up the XBLA greatest hits at a bargain. Time is on their side when it comes to digital.
Having spent a lot of years in retail before falling into the gaming industry, I can say that Hamza is absolutely right — it’s about the space that physical product takes up. The motivating factor to put things on sale is to move stock to make room for more stock. I can say that altering the price of, ahem, “less popular” titles would probably make an impact and see more copies sold as gamers love a good deal as much as the next guy.
Yep, Hamza hit the nail on the head with the “shelf space” argument. But I know for a fact that Sony has lowered the price on content at the PlayStation Store before. Last year, they had a sale during Thanksgiving weekend, which is how I picked up Everyday Shooter for $4.99 instead of $9.99 (the other games on sale, also for half price at $4.99, were Calling All Cars, flOw, and PixelJunk Racers). Note that the first three games I mentioned have Metacritic ratings above 70, so it’s not like Sony reduced the price on crappy games (or titles that weren’t selling) in order to get people to buy them.
Another reason that Sony, Microsoft, and Nintendo don’t have a reason to drop prices on digitally distributed content is because of its trade-in and rental potential (or complete lack thereof). With disc-based games, if people don’t want to pay full price upon release, they can either (1) rent through Blockbuster, GameFly, etc.; (2) get them secondhand — buy used at GameStop, trade on Goozex, etc.; or (3) wait until the retail price goes down after a certain amount of time. You can’t do any of those things with Bionic Commando: Rearmed — if you want to play it, you have to purchase and download it from the PSN or XBLA — so there’s no real impetus or incentive for a sale, especially if the games are selling well at their original price point.
With the 360’s arcade SKU dropping to below $250, I can’t help but wonder if the same fate will befall it.
I wonder how releasing more PS2 and Xbox games online will affect competition between stores and digital? Like, if they start offering Arcana Heart for $10 less than in stores, will people start buying it online, forcing GameStop/others to lower their prices in competition?
And what the fuck is Arcana Heart?
(Note to self — To gain Brad Rice’s respect, pretend you’ve played every obscure JRPG/relationship sim ever made).
It’s a 2-D fighter.
(Change of plans, focus on showing off your knowledge of illogically named 2D fighters. That will be sure to score you some points with Brad.)