Destiny and Red Bull are teaming up for some unclear reason

Ride the moon bull

“Brand synergy!” the executive shouted, confident that his enthusiasm would rally his employees. “Forward-thinking leverage!” he followed up, unsure about the mumbo jumbo coming out of his mouth, but hoping his tone would inspire. He was a good Red Bull executive; he knew attitude trumped business know-how.

And that’s how (I imagine) Bungie and Red Bull came to partner up for the September 8 Destiny launch event. The Red Bull Air Force team and a member of Bungie are skydiving into the Bellevue, Washington party, and Red Bull’s making a YouTube series about it all.

Other than that, Red Bull will have a presence at some Wal-Mart launch parties, and Destiny will be featured in some college campus promotions. There isn’t any talk about what the long-term plans for this relationship will be, but it’ll likely include worldwide Xtreme kidney failure.

Brett Makedonski
While you laughing, we're passing, passing away. So y'all go rest y'all souls, 'Cause I know I'ma meet you up at the crossroads. Y'all know y'all forever got love from them Bone Thugs baby...