But don’t call it E3
You feel that? The excitement in your bones, the shiver down your spine — it’s E3, baby! Welcome to the craziest week of the year for the video game industry!
Batting leadoff is Electronic Arts — the Madden Moguls, the Pelé Purveyors, the host to both Hoop Gawd and Snoop Dawg. It kicks off 30 minutes from when this post goes live, at 12pm Pacific.
Known quantities for EA’s press conference are Star Wars Battlefront II, Need for Speed Payback, and lots of sports games. According to EA, we’re also in store for a few “surprises.”
Settle in for the 90-minute not-E3 but still totally E3 EA Play presentation. I don’t want to tell you your business, but the comments section makes for a great place for both your discussion and your snark.