[Update: Nintendo has provided an FAQ on the closure. Information will not be transferred to the new program. Your new elite status gift will be available between April 1 and April 30, 2015.]
After more than six years, Club Nintendo is shutting down.
Scott Moffitt, Nintendo of America’s executive vice president of sales and marketing, states, “We thank all Club Nintendo members for their dedication to Nintendo games and their ongoing love for our systems and characters, We want to make this time of transition as easy as possible for our loyal Club Nintendo members, so we are going to add dozens of new rewards and downloadable games to help members clear out their Coin balances.”
Nintendo will add more physical rewards in February, and Flipnote Studio 3D will be free for all at that time until June 30. You will not be able to create a new account after March 31. At some point this year a new loyalty program will be announced.
This is a huge shame. We’ve all complained about some of the bad rewards and availability of some items, but I’ve personally been a member since the start, and have earned some really cool gear over the years. I hope the new program is announced soon.