Check out these Lightning Returns-themed Japanese snacks

Chocolate and pink hair — my favorite things!

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Square Enix sent a little holiday gift to my office this week. They’re trying to make me fat, it seems.

In Japan, there’s a strong tie between game marketing and snack food, so you often see game-themed snack food on convenience store shelves around a large title’s launch.

That’s exactly the case for Lightning Returns: Final Fantasy, so Square Enix sent me a few of the products on shelves now. The candy packaging features images of Lightning Returns characters Lumina, Snow, Vanille, and Lightning. Inside it is just yummy junk food — no chocobos or moogles or anything like that.

You can get a better look in the video above.

Thanks, Square Enix!


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