Another stupid buzzword for the pile: Say hello to ‘bridge games’

As if splitting videogames into “hardcore” and “casual” wasn’t stupid enough, Nintendo has decided to throw another idiotic and ill-defined buzzword into the ring — announcing that Mario Kart Wii is now a “bridge game.” Yay for terms that further widen this nonsensical and mythical divide between “hardcore” and “casual” gamers.

Apparently, Mario Kart Wii is a bridge game because it lets “novices and veterans play and have fun together.” I always thought that most videogames could be enjoyed by novices and veterans, but I guess I was wrong. They need these special bridges to connect the dots, otheriwse people new to gaming just won’t have fun! Ah, the heady world of videogame PR speak, where would we be without you? Well, we wouldn’t be here reading moronic terms pulled from the ass of some executive in between lines of cocaine. 

I just wish we could go back to calling games what they are — “games.”

Jim Sterling