Alienware plans to ‘invade’ Tokyo Game Show?

There’s a lot of companies I expect to see at Tokyo Game Show. Sony, Konami, Square Enix, even Microsoft. But Alienware? Normally I would have called you a liar if you told me that Alienware was going to be there. But they are, according to a teaser email sent to my inbox today.

The email subject reads “the invasion is coming.” Here’s the rest of the email:

It continues…. and landfall is expected at the Tokyo Game Show next week. 

Aside from that, the only other things given were a Facebook link, another webpage link for a site called AllPowerful.com, and this teaser trailer. I don’t know what to make of this. A green-screened kid flying a kite? What does this have to do with TGS? What does this have to do with Japan?

Any guesses?