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It’s just a teaser image at the moment, but a brand new Web site, Brightfalls.com, appears to be the beginning of a viral advertising campaign for Remedy’s upcoming Xbox 360 exclusives, Alan Wake.
As we discussed earlier today, a brand new trailer went up, and this site seems to coincide with that. The teaser image welcomes us to Bright Falls and proudly describes it as “The Home of the Annual Deerfest.”
Alan Wake, possessing a Twin Peaks-esque feel to the premise, seems like a prime candidate for some viral marketing. If you’re interested in this secretive game, it looks like the Bright Falls site is the place to keep an eye on.
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