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Zuffa, otherwise known as “The UFC Guys”, are suing Ubisoft for a stupid reason. The studio’s Kinect game Fighters Uncaged encourages players to become “the ultimate fighting weapon.” This is seen by Zuffa as a trademark infringement.
Zuffa alleges that Ubisoft deliberately designed its tagline to create confusion amongst consumers and associate the game with the UFC, thereby harming the company’s reputation and affecting its potential to make money.
Let this be a lesson to you — never, in any way, claim that your ability to fight is ultimate. You will be slapped with a lawsuit and thus help confirm the stereotype that Americans will take you to court over the stupidest f*cking things.
Zuffa Sues Ubisoft [Sherdog]
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