Here’s how those Bulletstorm meat packs were made

In case you missed it, packages of meat were sent out to press members in the name of Bulletstorm. God, I love this industry. Anyway, it was all quite gross, and we caught footage of Hamza’s initial reaction to the package. Needless to say, he adored it.

Wieden + Kennedy, the place responsible for sending out these atrocities, has a bunch of behind-the-scenes photos of the creation process. Don’t get me wrong, the pics are unpleasant, but where the meat came from versus where I imagined it came from doesn’t stack up.

At any rate, my appetite just flew out the window.

Bulletstorm Spam Musubi is what’s for dinner [W+K Studio Blog via Super Punch]