Project Beachhead to manage Call of Duty online content

Recommended Videos

Activision Blizzard’s Q4 financial conference continues, and some Call of Duty details were released. First, a new FPS is shockingly coming in 2011. I know! They didn’t mention what studios were involved with it.

“Project Beachhead” was created to streamline all online content with in-game integration, including all kinds of community elements. Beachhead will include a newly formed studio which will focus on this new element as part of Activision Blizzard’s renewed focus on online digital content as a viable means for generating profit.

When asked, Activision said Beachhead will have a “lot of services” but they are not ready to talk about subscription costs at this point. They didn’t flat out deny it would be a free service either, but simply referred to an announcement some point in the future.

The First Strike DLC pack for Call of Duty: Black Ops sold more than 1.4 million units in the first 24 hours, a 25% increase over the last Modern Warfare 2 map pack, and Activision considers DLC to have “more commercial potential than most standalone console games.”

First Strike DLC will be released on the PS3 later this quarter.


Destructoid is supported by our audience. When you purchase through links on our site, we may earn a small affiliate commission. Learn more
related content
Read Article Helldivers 2 is bringing back mandatory PlayStation accounts for PC players
A Helldivers 2 player kneeled down, posing in front of a teammate who is shooting a bug.
Read Article MW3 and Warzone’s new BAL-27 has already been secretly nerfed
MW3 players standing on the street, holding guns and pointing towards enemies.
Read Article Diablo 4 devs talk player feedback, big balance changes, and more in today’s Campfire Chat
Related Content
Read Article Helldivers 2 is bringing back mandatory PlayStation accounts for PC players
A Helldivers 2 player kneeled down, posing in front of a teammate who is shooting a bug.
Read Article MW3 and Warzone’s new BAL-27 has already been secretly nerfed
MW3 players standing on the street, holding guns and pointing towards enemies.
Read Article Diablo 4 devs talk player feedback, big balance changes, and more in today’s Campfire Chat
Author