Fans of the console wars and sales figures are in for some bad news; starting this month, the NPD will be removing monthly hardware unit sales figures from their reports, and “shift (in) the Top 10 software from sku level with unit sales for the Top 5, to Top 10 software at the title level with no unit sales.”Â
Hardware sales will still be reported, but not directly to the press. They’ll go to the hardware manufacturers themselves first, where they can be given a misleading spin, or remain unreported to the general public.
It’s weird to see the NPD downscale their reporting like this, but what can we do about it? Until some other agency steps up and gives the NPD some competition, they are the only game in town, so they can do as they please.
NPD to stop reporting monthly hardware unit sales figures [N4G]
Fans of the console wars and sales figures are in for some bad news; starting this month, the NPD will be removing monthly hardware unit sales figures from their reports, and “shift (in) the Top 10 software from sku level with unit sales for the Top 5, to Top 10 software at the title level with no unit sales.”
Hardware sales will still be reported, but not directly to the press. They’ll go to the hardware manufacturers themselves first, where they can be given a misleading spin, or remain unreported to the general public.
It’s weird to see the NPD downscale their reporting like this, but what can we do about it? Until some other agency steps up and gives the NPD some competition, they are the only game in town, so they can do as they please.
NPD to stop reporting monthly hardware unit sales figures [N4G]
