The pink-colored DS lead to Ubisoft’s casual DS titles

Recommended Videos

Ubisoft has become the king of creating games specifically targeted for tween girls, in case you hadn’t noticed. You know, those games we tend to poke fun at on occasion? The ones that sell millions of copies? Yeah, those! Lord knows my younger sister has at least fifteen of ’em. Curse you, Ubisoft!

On CNBC’s Powering Ahead, we finally have the chance to hear about why the company has made a total shift in recent years to target this newly-found audience. Here’s what Ubisoft VP of marketing Tony Key had to say on the matter:

“The thing that really started getting us thinking about the girls was that Nintendo told us they were selling an enormous amount of pink DSs a couple years ago.”

Really? That was the reason? So … you’re not being facetious? I see. Sorry, all men reading this who happen to own a pink DS. Don’t be ashamed.

Quick aside: one of the show’s hosts used the phrase “double down.” Heh.

[Via Siliconera]


Destructoid is supported by our audience. When you purchase through links on our site, we may earn a small affiliate commission. Learn more
related content
Read Article Sony backpedals Helldivers 2 PSN account linking plans after 3 days of hell
Sony backpedals Helldivers 2 PSN linking update plans
Read Article Latest sci-fi news: Zazie Beetz in a sci-fi flick, Mars Express reviews, and Maze Runner
Read Article All Sea of Thieves players are getting limited edition Gilded Voyages this month
rare ship sailing in sea of thieves
Related Content
Read Article Sony backpedals Helldivers 2 PSN account linking plans after 3 days of hell
Sony backpedals Helldivers 2 PSN linking update plans
Read Article Latest sci-fi news: Zazie Beetz in a sci-fi flick, Mars Express reviews, and Maze Runner
Read Article All Sea of Thieves players are getting limited edition Gilded Voyages this month
rare ship sailing in sea of thieves
Author
Jordan Devore
Jordan is a founding member of Destructoid and poster of seemingly random pictures. They are anything but random.