Because dividing people by gender is lots of fun for everyone, Ubisoft is claiming that the Wii is a “girl-driven” system, something which the publisher’s senior brand manager, Ann Hamilton, thinks lies at the heart of the system’s success.
“What’s driving the Wii sales is the use of Wii by women, girls and families,” explains Hamilton. “It’s a really female-driven platform.”
Ubisoft is never one to keep away from a gravy train, and has already targeted the female demographic with all the enthusiasm of a pedophile in a playpen, with such nonsense as Imagine and Ener G.
So, the next time you’re looking at someone to blame for the “MTV-ing” of the videogame industrey, please don’t blame Nintendo. The blame lies where the blame for everything has lied since the dawn of time — with women.
(And that was a joke, before anybody gets all stroppy).
