The industry peacock display continues unabashed, as Microsoft is now claiming a software attach rate of 8.1 titles. The Xbox 360 is also said to generate more revenue for third party publishers than the PS3 and Wii combined.
In the month of November, total software sales are said to have earned $408 million, with over $298 million being generated by third party sales. Unsurprisingly, Microsoft has been quick to lick its own balls in corporate delight.
“We’ve created the optimal line-up of experiences this holiday season for families seeking lasting entertainment value, particularly during rough economic times in the US and abroad,” states MS’ Don Mattrick. “We have the largest library of games, TV and movie content and the most expansive and rewarding social experiences. We’re confident Xbox 360 will continue to drive record sales around the world this holiday and beyond.”
The 360’s latest success is all down to one thing — LIPS. There is no other explanation.