7-Eleven to start paying attention to release dates

It must be hard to run a 7-Eleven, especially now that the mothership wants every store to carry videogames and DVDs. A manager has to keep all sorts of crazy things in mind when selling digital stuff, specifically street dates. Widespread reports have indicated that many stores sold Gears of War 2 and Wrath of the Lich King days before they were supposed to.

The prospect of future street date breakage seemed like a real possibility until 7-Eleven spokesperson Margaret Chabris told MTV Multiplayer that the company will start paying more heed to what publishers say.

From the interview:

[We need] to comply with industry standards. Not only do we council them [infringing stores] but right now we’re working with our legal department to develop a policy that we’re going to be sharing with our franchisees at our stores saying there would be repercussions if they didn’t comply.

Chabris’ comments are unfortunate. I really looked forward to grabbing my copy of Halo: ODST days before release. I hope that some of the stores neglect the upcoming corporate memo like they do the huge notices that publishers put in each shipment of videogames that comes through retail.

Brad BradNicholson