Yes, you read that right. Sony Australia's Michael Ephraim said that the Nintendo Wii and Xbox 360 are priced at too high a price point. Check out his pot-calling-the-kettle-black
comments:
For the Wii:
"My only question for this Christmas on Wii is the price point," said Ephraim. "Even though it's affordable, at AUD $400 (EUR 237) plus whatever you need to buy accessories-wise, I'm guessing you need to spend about AUD $500 (EUR 296) to take home a Wii and enjoy it." "For this Christmas, I think that price point is still not family entertainment because AUD $500 is a lot to fork out, but we welcome the Nintendo heritage of gaming where they can appeal to a broader audience because long-term that is critical for the industry," he said.
And on the 360?
"It's still pricey, and I'm sure Microsoft will do everything they can, but if you just look at the offerings from each format and the marketplace that we are now playing in, especially PlayStation 2, it has to be affordable because we are talking about mass-market and non traditional gamers."
Apparently Sony hasn't listened to my
calls for them to shut the hell up. Hey Sony, I'm available for PR consulting. You have my number, call a brotha.
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3:15 PM on 10.11.2006 | 
