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How do you like your coffee? Blacker than midnight on a moonless night? Or is that just what you want people to think? Asking consumers what coffee they drink is a fine example of demonstrating exactly how problematic a focu...
| Jim Sterling |
Nintendo has sent out a mass-message to Wii owners to inform them of the Wii U's release, Kotaku reports. The message was sent in an effort to inform the mass audience that the Wii U is "an all-new home console from Nintendo,...
| Keith Swiader |
Naughty Dog has revealed it had to force the hand of its focus testers in order to get them to acknowledge a female perspective. Originally, The Last of Us was exclusively using male gamers to gauge audience interest, until t...
| Jim Sterling |
A new advertisement for Injustice: Gods Among Us is starting into circulation and they're heading right for the comic fans by bringing in one of the more famous enthusiasts of (and contributors to) the medium, Kevin Smi...
| Conrad Zimmerman |
Silf and Olly was one of my favorite MTV shows of the 90's. I felt sad and somewhat guilty when the show it canceled in favor of more marketable but ultimately less interesting fare like Road Rules. The show was recently reb...
| Jonathan Holmes |
Beyond: Two Souls had to fight to stop its promo art being reduced to a character holding a gun like 90% of the rest of videogame advertising, Quantic Dream recently revealed. Had marketers had their way, Ellen Page would be ...
| Jim Sterling |
We certainly get sent all manner of weird tat and nonsense in our role as semi-professional videogame jesters, and sometimes it's just ridiculous enough to achieve the desired effect and get a post. Here's 505 Games, literall...
| Jim Sterling |
Want to help the marketers working to promote Dark Souls 2? They're currently trying to determine the best tagline for the game, having a lot of competition from the previous game's one-liner, "prepare to die," and have turne...
| Conrad Zimmerman |
Addressing the never-ending tragedy that is the PlayStation Vita's sales career, Sony has suggested marketing is a problem. After cutting the system's sales expectations drastically, the company pledged to better promote it.&...
| Jim Sterling |
In this latest installment of Office Chat, Jordan Devore, Brett Zeidler, and I consider whether Dead Island's cinematic trailers are misleading and if PC gamers should expect ports of games that utilize the superior power of their hardware. Plus, Nintendo's Virtual Console promotion might be a bit confusing, but represents a pretty good value.
| Conrad Zimmerman |
The biggest achievement in free simulation obstacle course games featuring Xbox Live Avatars, Doritos Crash Course, has received its very own downloadable content today. Doritos Crash Course City Lights adds two new area...
| Brett Zeidler |
Okami HD released on PlayStation Network this week, but Capcom seems to think you might have another game on the brain. They released this new video by way of a reminder and, seeing as they have new Okami hoodie merchandise ...
| Conrad Zimmerman |
Hey gang! In case ya missed it, The Destructoid Show was LIVE on Friday afternoon. Here's a recording of it. We talked about how Killzone 3's multiplayer is going free-to-play, how BioWare wants UK residents to petition thei...
| Max Scoville |
Electronic Arts has been known to pull some pretty ridiculous marketing stunts in its time, whether it's causing traffic disasters or protesting its own titles. Mass Effect 3, however, may have just won the prize for the stup...
| Jim Sterling |
Sony is spending $50 million on PlayStation Vita marketing in the US to target PS3 owners in their 20s who play games eight or more hours a week, according to a report in the New York Times. John Koller, senior director ...
| Dale North |
It's been an interesting 24 hours if you've been following Paul Christoforo of Ocean Marketing's shenanigans. If you're not familiar with the situation, you should probably crawl out from under your rock or something. Basica...
| Brett Zeidler |
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