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#Marketing

Dragon Quest photo
Dragon Quest

This Dragon Quest Builders display was built with lots of blocks

Last year, Square Enix promoted Dragon Quest Heroes in Japan with a huge wall of poppable slimes at a metro station. It was the stuff of dreams. (For me, anyway, but then again I see strange things when I sleep.) A similar campaign is now u...

 
Undertale
[Art by Momoppi] Earlier this year, I booked Undertale creator Toby Fox for an appearance on Sup Holmes. Shortly before the show was set to air, he asked if it was OK if he canceled because he "hates answering interview quest...   read

Video Games photo
Video Games

Games were made for boys because games were sold as toys?

A lot of hoopla has been flopping around in recent months about games that focus on boobs. Specifically, some of these games are either not being brought out of Japan, or are having their "boob features" diminished upon release in the U.S....

 
More empty Sonic optimism photo
More empty Sonic optimism

SEGA sez: New Sonic to be 'inspired by how it played in its heyday'

Earlier this year, SEGA issued a bold apology. The company apologized for accidentally naming its Halloween character "Boob" instead of "Boo." Even earlier in the year, SEGA made another apology for how shit Sonic games have been recently a...

 
Call of Duty photo
Call of Duty

Treyarch is 'very sorry' about that Black Ops III tweet

Call of Duty: Black Ops III developer Treyarch has apologised for its recent Twitter marketing campaign. A couple of weeks ago, the studio changed the @callofduty Twitter name to 'Current Events Aggregate' and tweeted news of a li...

 
Black Ops III photo
Black Ops III

Black Ops III has the most people interested according to a Nielsen survey

The more things change, the more they stay the same. Of all the video games releasing this holiday season, Call of Duty is poised to be the most successful. Stop me if you think you've heard this one before. This conclusion was formed ...

 
Call of Duty photo
Call of Duty

Official Call of Duty Twitter account tweets fake terrorist attack

As part of a promotional stunt to promote Call of Duty: Black Ops III and reveal new information about the plot of the game, Activision yesterday tweeted out several reports regarding a fake terrorist attack that had allegedly just happened...

 
Cake! photo
Cake!

Nintendo finally reaches out to its core audience with appearance on Cake Wars

Even though the Wii U hasn't captured that coveted soccer mom demographic with its followup to the Wii, Nintendo isn't giving up. Like any good company, you have to know your audience and you have to cater to that audience -- literally. It ...

 
Czech PlayStation ads photo
Czech PlayStation ads

These Czech PlayStation ads make me feel like a criminal

These ads come from not too long after the Iron Curtain became the Iron Drapes, and Western culture began flooding the former Warsaw Pact. It's obvious that there was still a little bit of a learning experience going on in 1996 as far as ma...

 
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8===D

Bud Light turns man into Pac-Man in Super Bowl ad

Bud Light has released one of the ads which will air during the upcoming Super Bowl XLIX, in which an unsuspecting beer consumer becomes the player of a fully-realized, physical Pac-Man game while a live DJ spins music in a rave environmen...

 
Shigeru Miyamoto photo
Shigeru Miyamoto

Miyamoto explains Nintendo's reignited passion for core gaming

It's fairly obvious that Nintendo has been ramping up its concerted efforts to attract and maintain its core base, and Shigeru Miyamoto's latest comments confirm that it's not just a coincidence. Miyamoto spoke with Edge in an interview for...

 
Industry  photo
Industry

Worldwide gaming market expected to hit $100 billion in yearly sales by 2018

Projected game sales for 2014 are expected to total $64 billion dollars globally. By 2018, the global sales have been projected to reach $100 billion, mostly due to the giant leap in mobile gaming. Burgeoning economies in countries such as ...

 
Cabela's photo
Cabela's

New Cabela's trailer puts a happy face on hunting

Cabela's Big Game Hunter: Pro Hunts was released into the wild today for Xbox 360, PS3, PC, and Wii U. Activision released this trailer to accompany the launch. I love it so, so much. It's less about the gameplay, which I completely a...

 
Kojima photo
Kojima

Hideo Kojima unboxes Big Boss in Paris game shop

This is a silly little video uploaded today to the official Metal Gear Solid YouTube page. Hideo Kojima made a surprise appearance at a Micromania game store in Paris to celebrate the release of Metal Gear Solid V: Ground Zeroes this ...

 
Stanley Parable photo
Stanley Parable

100k copies of Stanley Parable HD sell in first weekend

The Stanley Parable is, once more, likely to be a hot topic of discussion as it pertains to the nature of narrative design in videogames and the illusion of choice. What isn't an illusion is the title's initial success, pushing out more tha...

 
Pikmin photo
Pikmin

Nintendo bred a new flower to market Pikmin on GameCube!?

The common refrain these days is that Nintendo doesn't know how to market the Wii U. But I know the creativity is still there, waiting to be tapped. Case in point... The latest episode of Did You Know Gaming? arrives just in time to celebr...

 
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8===D

Final Fantasy: All the Bravest merchandise f*cking exists

Final Fantasy: All the Bravest may well be the sleaziest, scummiest exploitation of a beloved videogame franchise this side of bootlegged Pikachu dolls. The "game" exists solely to leech cash from the "player," but Square Enix isn't done th...

 
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8===D

Nintendo PR actively promoting playable female characters

Nintendo is generally thought to exist in its own fancy little bubble, protected from the outside world and faintly out of touch with the rest of us. However, Nintendo of America's marketing department may be a bit more savvy than we though...

 
8===D
How do you like your coffee? Blacker than midnight on a moonless night? Or is that just what you want people to think? Asking consumers what coffee they drink is a fine example of demonstrating exactly how problematic a focu...   read

Wii U Marketing photo
Wii U Marketing

Nintendo urges Wii owners to discover Wii U

Nintendo has sent out a mass-message to Wii owners to inform them of the Wii U's release, Kotaku reports. The message was sent in an effort to inform the mass audience that the Wii U is "an all-new home console from Nintendo," according to ...

 
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8===D

The Last of Us focus test had to be made to include women

Naughty Dog has revealed it had to force the hand of its focus testers in order to get them to acknowledge a female perspective. Originally, The Last of Us was exclusively using male gamers to gauge audience interest, until the developer st...

 
Injustice photo
Injustice

Latest TV spot for Injustice features Kevin Smith

A new advertisement for Injustice: Gods Among Us is starting into circulation and they're heading right for the comic fans by bringing in one of the more famous enthusiasts of (and contributors to) the medium, Kevin Smith. In it, he a...

 
Sifl and Olly photo
Sifl and Olly

Sifl and Olly return again, this time on Nerdist

Silf and Olly was one of my favorite MTV shows of the 90's. I felt sad and somewhat guilty when the show it canceled in favor of more marketable but ultimately less interesting fare like Road Rules. The show was recently reborn on Machinim...

 
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8===D

Marketers wanted guns on Beyond: Two Souls promo art

Beyond: Two Souls had to fight to stop its promo art being reduced to a character holding a gun like 90% of the rest of videogame advertising, Quantic Dream recently revealed. Had marketers had their way, Ellen Page would be clinging to som...

 
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8===D

Terraria celebrates XBLA/PSN release by sending pebbles

We certainly get sent all manner of weird tat and nonsense in our role as semi-professional videogame jesters, and sometimes it's just ridiculous enough to achieve the desired effect and get a post. Here's 505 Games, literally sending me ru...

 
Dark Souls 2 photo
Dark Souls 2

Help determine the buzzworthy tagline for Dark Souls 2

Want to help the marketers working to promote Dark Souls 2? They're currently trying to determine the best tagline for the game, having a lot of competition from the previous game's one-liner, "prepare to die," and have turned to the intern...

 
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8===D

Sony: We have to do better at promoting PS Vita

Addressing the never-ending tragedy that is the PlayStation Vita's sales career, Sony has suggested marketing is a problem. After cutting the system's sales expectations drastically, the company pledged to better promote it.  "Now one ...

 
Office Chat photo
Office Chat

Doorbusting the Dead Island tourism board on PC standards

In this latest installment of Office Chat, Jordan Devore, Brett Zeidler, and I consider whether Dead Island's cinematic trailers are misleading and if PC gamers should expect ports of games that utilize the superior power of their hardware...

 
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8===D

PSA: Doritos Crash Course DLC is out today

The biggest achievement in free simulation obstacle course games featuring Xbox Live Avatars, Doritos Crash Course, has received its very own downloadable content today. Doritos Crash Course City Lights adds two new areas (London and L...

 
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8===D

Capcom spoofs Assassin's Creed 3 to promote Okami HD

Okami HD released on PlayStation Network this week, but Capcom seems to think you might have another game on the brain. They released this new video by way of a reminder and, seeing as they have new Okami hoodie merchandise coming down the...

 

Conrad ZimmermanFeatured blogger

An avid player of tabletop and video games throughout his life, Conrad has a passion for unique design mechanics and is a nut for gaming history. He can be heard on the comedy podcast () and str...

 

Reviews

Bazaar"No, not that Magic Carpet"

 

Thrustmaster TMX Force Feedback Wheel"Basically the T150, but for Xbox One and PC"

 

Fragments of Him"Great writing and performances, terrible pacing and gameplay"

 

Push Me Pull You"Playing Nightcrawlers"

 

Chronos"I keep getting older, but they stay the same age"

 

The Climb"You rock, rock"

 

Hitman: Sapienza"Molto buono"

 

Ray Gigant"Challenge not included"

 

Soda Drinker Pro"Like explaining an inside joke to someone else"

 
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DISCUSSIONS | setupPosts by everyone - post yours

Dangus Taargus

I just spent an hour setting my Steam Controller to treat only the bottom half of my DS emulator window as a mouse zone for the touchscreen in a Big Picture It kinda works better than I thought it but still doesnt really feel

 
KnickKnackMyWack

People seem pretty insistent on the idea that Zelda NX will be vastly superior to Wii why? When OoT was ported to GCN all it had was Master TP on Wii was almost no different from Unless its a remaster it wont be significantly

 
Gundy

Im gonna miss I never enjoyed getting my ass handed to me so

 
Torchman

God damn I want to be so mad at how little screen time Gunbuster itself has gotten and the pacing of the But then I find out Gunbuster is a combination And then it gets a hype battle versus an YOURE TEARING ME APART GAINAX

 
Memolestas

Ive been working a lot in YOLO Animals, but peoples responses worth it:) Take a look at the game:

 
ACESandElGHTS

In celebration of my finally having finished MGS V: full motion Quiet/ Stefanie Joosten

 
siddartha85

I didnt expect to like Overwatch this Anybody else using Lucio? Im shocked at how much I now enjoy using He seemed so lame at But hes secretly

 
CoilWhine

Played and streamed some more Yakuza 3 (that shibe is so cute!), made a few memes for YouTube but nothing really

 
Torchman

When your title mech doesnt show up for over half the shows length, maybe, juuuust MAYBE, you shouldve had more Too rushed for some moments to have any real Mechs been pretty badass so far

 
Inquisitive Ravenclaw

Im physically/emotionally exhausted and fed up with

 
Parismio

Since I now have Runbow, it occurs to me that no one has mentioned its new DLC and that Lilac from Freedom Planet is a free character!

 
Sr Churros

Saw this on Twitter, had to share

 
Sarah Jane Farron

:( Today has been pretty bad for Really dislike Nioh and stuck with terrible players on my teams on both Overwatch and TF2 with the latter taking an hour to figure out how to launch it without it I say! Sleep and onwards to tomorrow!

 
Pixie The Fairy

Thing Im trying to sort from the Avengers movies: Everyone is absolved for succumbing to mind control except for Tony And Scarlett Witch sends Hulk to terrorize a Loki gets out of warping minds with a But hes my brothe from

 
Parismio

Alright i got two codes Wiiu versions of affordable space adventures and Shante: Pirates Curse

 
Nathan D

Oh shit, its only

 
worm jerky

Just discovered the Yakuza series after buying 5 on sale and finally putting some real time in with 4, which I got with PSPlus a while Now I dont even care about anything else its like Im trapped in Yakuzaville!!

 
AvtrSpirit

While debate rages on over who is best waifu and best robotu in Overwatch, its abundantly clear that Hanzo is best

 
lewness

Was nervous because I thought you botched getting the Morion Blade if you didnt get Yuria to talk about Orbeck before finishing the Usurpation Turns out you can still do I did do it right after killing Dragonslayer so that helped?

 
Madoka Malika

done with all my classes for the semester! SUMMER TIME IS FINALLY HERE!!

 
Mike Wallace

I cant seem to summon up any interest in I like the look, the music, the upbeat approach, and Road Hog is my kinda But I just dont feel All I see is another Titanfall, another Heroes of the

 
Lawman

Current status:

 
Jinx 01

PSA the May 5th Open Beta of Overwatch seems to have already started, at least on Though so far Ive only done the tutorial

 
AvtrSpirit

OnlyWatch no more! At least not until Monday :D

 
Parismio

Got codes for Shantae Pirates curse for 3DS and Affordable space adventures, and retro city rampage for the

 
SeymourDuncan17

This is my cover photo on Facebook and it makes me smile

 
OverlordZetta

Star Wars Episode Red: Coming Soon!

 
Torchman

That feeling when you get 100% on the semester long project, meaning you got 100% for the entire

 
Sarah Jane Farron

I tried the Nioh demo and I just dislike it so I love the idea but I feel like the execution is so Takes what From Software does right and makes it Some love it but for me, its so flawed I feel its Nothing positive for

 

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