I was befuddled when I received a mysterious postcard from Uruguay. Who do I know in Uruguay? The envelope felt thick, so I was anxious to see what was inside. The contents were increasingly peculiar: an outstretched hand calling out for help from a circus tent. I played along.
Then ... chomp!
Never saw it coming.
It just goes to show: you don't have to spend a fortune to do clever gaming PR. Kudos to Kalio. It just takes some out of the box envelope thinking. The promotion belongs to an indie game called RingRun Circus, a dizzying puzzle platforming title coming to iOS later this year. Check out their game trailer below. I'll be on the lookout for the lovely Nina during GDC!