'Cinematic gameplay that rivals Hollywood'
I like that it wasn't until "Advanced Kinect" showed up on screen that my mind recoginzed this music as some Judge Dredd dystopic dubstep. Fitting. I like that one of the controller's advertisements is "Ultimate realism." What a realistic controller!
I like that when it says "Cloud powered," the Xbox is floating. Good subtle reinforcement of your buzzwords.
Oh, and "Cinematic gameplay that rivals Hollywood." Can't we have one mention of games without talking about movies or TV, Microsoft? Or maybe they covered that quota with "Unrivaled mulitplayer."