Gaming News, Game Reviews, Game Trailers, Tech News



 
FACE IT
 

Xbox One could see revisions before Japan release

2013-07-09 20:00:00·  2 minute read   ·  Steven Hansen@dtoidsteven
0

Ch-ch-ch-changes for 'Tier 2 country' Japan

I think the $400 million NFL partnership was emblematic of the direction Microsoft is heading with the Xbox One: entertainment center dominance focusing on the region it already excels in, North America. Microsoft Japan recently held a press briefing, reported on by 4gamer.net and translated by Edge, and talked about how the Xbox One might go about its Japanese release.

“(Xbox One) is geared towards a Western lifestyle," Microsoft Japan CEO Yasuyuki Higuchi said, "and we’re looking at whether or not to launch it ‘as is’ in Japan. We’re still figuring out how to deal with things like music and video services in each country. To be honest, (releasing it in Japan) as is would be difficult.”

Higushi also said the Xbox One's Japanese release, “will not be delayed very much behind the US." For the One's release, Microsoft has deemed Japan is a "Tier 2" country. "In Japan it is the case that gamers are stepping away from their consoles and using tablets and smartphones to play games instead,” said Higuchi. “It will be difficult to expand the volume of consoles in the living room." This obviously presents a challenge for Microsoft's attention demanding, live (American) TV sporting Xbox One.

Microsoft Japan’s Consumer & Partner Group head Haruaki Kayama said, “We have to prepare content that is relevant to Japan. ‘What is the best, what will today’s consumers in Japan respond to? What content is in demand?’ We’re considering these questions now. There’s no point in a solution that does not match the market. Even if we bring NFL (on board for Japan), haha… Japan is difficult. I’m almost tempted to ask for ideas.”

Any ideas?

Something About Japan: Microsoft’s Xbox One gameplan [Edge Online]


The article continues below. Login to skip ads, get faster mobile, and dibs on betas
 
 

 

TwitterRedditEmailFacebook
 
Steven HansenFeatures Editor // Profile & Disclosures
Fronts3318Posts82Blogs 7Following22Followers117

Steven watches anime & sports, buys meat out of trucks, dates a Muppet, and is only good at cooking. He stands before you bereft of solace and well on the road to perdition. ('^ω^) more


 



#Industry Bull #japan #Microsoft #next gen #Xbox One
 
 


READER COMMENTS LOADING BELOW...

Please login (or) make a quick account (free)
to view and post comments.



 Login with Twitter

 Login with Dtoid

Three day old threads are only visible to verified humans - this helps our small community management team stay on top of spam

Sorry for the extra step!

 
spacer