dark        

Xbox is also left apologizing for yesterday's next-gen gameplay stream

0

'We set some wrong expectations'

Mismanaged expectations -- that's mostly the culprit for the backlash to yesterday's Xbox Series X first-look gameplay reveal. On its own, the event was fine -- good even! -- but it was heavy on cinematic trailers and light on raw in-game footage. The star of the show was supposed to be an Assassin's Creed Valhalla gameplay reveal, leaving the director to apologize to fans on Twitter.

Xbox is in a similar position. Marketing boss Aaron Greenberg lamented "Had we not said anything and just shown [the May episode of] Inside Xbox show like we did last month, I suspect reactions might have been different."

He's absolutely right. Without explicitly teasing what to expect, this would've been regarded as the best episode of Inside Xbox yet. Yakuza: Like a Dragon launching on Xbox Series X, Scorn's freaky Alien-inspired horror, Raw Fury's underwater fish mystery adventure Call of the Sea, Bloober Team's next game being scored by Silent Hill's composer -- there was a lot to be excited and intrigued by. However, there wasn't any substantial gameplay segments or any reveals that really qualify as a system-seller (which is probably only Halo Infinite if we're being honest), and that rubbed people the wrong way.

It feels like no one is nailing next-gen announcements. But, Xbox is lightyears ahead of the Xbox One disaster in 2013, so things could definitely be worse.

You are logged out. Login | Sign up

 
 

 

TwitterRedditEmailFacebook
 
Brett Makedonski
Brett MakedonskiManaging Editor   gamer profile

While you laughing, we're passing, passing away. So y'all go rest y'all souls, 'Cause I know I'ma meet you up at the crossroads. Y'all know y'all forever got love from them Bone Thugs baby... ... more + disclosures


 


 



Filed under... #next gen #Top Stories #xbox #Xbox Series X

READER COMMENTS LOADING BELOW...


LET'S KEEP THE COMMUNITY GREAT


You're not expected to always agree, but do please keep cool and never make it personal. Report harassment, spam, and hate speech to our community team. Also, on the right side of a comment you can flag nasty comments anonymously (we ban users dishing bad karma). For everything else, contact us!