I tend to prefer alternate game cover art over the "real" thing and The Evil Within is no exception. Publisher Bethesda has three covers for us to vote on and whichever piece wins will be used on the inside sleeve for the launch edition of the action-horror game. So vote!
"Asylum" has the most support by a wide margin and I get the appeal. It reminds me of the slick PAL box art for another of Shinji Mikami games, Resident Evil 4. But I'm leaning toward the more abstract "Piercing Eye" and "Twisted" covers, personally.
At any rate, all three are far prettier than the actual cover.
'The Evil Within' Your Game Case – You Decide! [Bethesda Blog]