Gaming News, Game Reviews, Game Trailers, E3 News

               
Dark theme   
PC   |   PS4   |   XBOX   |   SWITCH   |   3DS   |   VITA   |   JAPANESE   |   FILM   |   TOYS   |   MERCH


 

 

What do Gillette and competitive gaming have in common? Sponsor desperation

2009-02-10 13:40:00  ยท  Papa Niero
0

This was bound to get awkward.

The Destructoid Bordello recently received footage of Derek Jeter, John Cena, Tiger Woods and Reggie Bush at the Gillette Champions of Gaming Event last Tuesday where, I shit you not, they shaved on stage. 350,000 people were involved in this ... and what are we supposed to say after witnessing this?  "Bro, that bro's face is smooth like Halo, bro! Does that XTREME aftershave come in a Mountain Dew scent?"

It's kind of like the time we watched the Foo Fighters half-heartedly perform at the Spike VGAs: Celebrity involvement looks good on paper but lacks cohesion when you can smell how uninterested or absurdly paid they must have been to show their faces there. Shouldn't the focus be -- call me crazy -- gaming?

Marketers, please don't do this.  Competitive gaming is in its infancy.  Don't make it look retarded. When the context of your product makes no sense to gamers and you force it, it just makes everyone involved look silly. Including your brand.

Either that, or I'm wrong for pissing on this.  Tiger Woods says he had fun. Maybe this is hip. Maybe I had to be there. Drunk. At least Gillette isn't in the business of butt plugs.




You are logged out. Login | Sign up

 
 

 

TwitterRedditEmailFacebook
 
Papa NieroMeat Vessel // Profile & Disclosures
Fronts2413Posts237Blogs 142Following53Followers734

Don't be confused when the fuse is up, And you're taking a leak, Into your brother's cup. When the cup is filled, You can run and be killed, In the billion miles, Of the muscles that build. Rad... more


 


READER COMMENTS LOADING BELOW...


Can't see comments?   EasyList, Avast, and others may block them. Please whitelist [*].disqus.com to fix it


Unsavory comments?


Please report harassment, spam, and hate speech to our community team. On the right side of a comment you can flag the user to anonymously report them (we will ban users dishing bad karma). Can't see comments, or is something busted? Check our mini support FAQ

 




 
 
 
spacer