Cheetos is really doing this
I was prepared to get mildly annoyed at this Cheetos partnership with Plants vs. Zombies: Garden Warfare, despite the fact that it's not the first time the game has dabbled in brand-sponsored character variants. (There were two free Aquafina classes for the plants, previously.)
But then I saw this video. That "Chester Chomper" is so horrific, so dumb, that I'm not even mad.
You'll need to buy Cheetos at Target of all places for the characters. Full details are here.