Join us! Nintendo Enthusiast Forums
dark        

We liked the name Battle.net so much that it's coming back

0

Blizzard compromises

Branding is a funny thing. Sometimes bad but established branding is clearly better than good but new branding. Never discount the power of nostalgia, especially in a time when it's responsible for truckloads of reboots every year. We want what we like and change is bad.

Last September, Blizzard announced that it was moving away from the name Battle.net for its online platform. In March, the launcher updated to call itself "Blizzard app." Nearly half a year later, the changes don't seem like they're sticking so Blizzard is willing to meet us halfway.

In a brief message, Blizzard tells us that it's going to bring back the name Battle.net by merging it with the new branding. "Moving forward, to help offset some of the original concerns we listed back in September, we will be connecting 'Blizzard' to 'Battle.net' in our logo for the service and in general when we refer to it in print: Blizzard Battle.net."

Battle.net's back, baby! And not a single soul outside of the Blizzard offices is going to bother referring to it as Blizzard Battle.net. Survey says: One more for the good guys!

Blizzard Battle.net Update [World of Warcraft]

You are logged out. Login | Sign up

 
 

 

TwitterRedditEmailFacebook
 
Brett Makedonski
Brett MakedonskiManaging Editor   gamer profile

While you laughing, we're passing, passing away. So y'all go rest y'all souls, 'Cause I know I'ma meet you up at the crossroads. Y'all know y'all forever got love from them Bone Thugs baby... ... more + disclosures


 


 



Filed under... #Battle.net #Blizzard #PC

READER COMMENTS LOADING BELOW...


LET'S KEEP THE COMMUNITY GREAT


You're not expected to always agree, but do please keep cool and never make it personal. Report harassment, spam, and hate speech to our community team. Also, on the right side of a comment you can flag nasty comments anonymously (we ban users dishing bad karma). For everything else, contact us!