Video Game News



 
 

Ubisoft focusing on releasing franchises more regularly

2014-05-15 17:15:00·  2 minute read   ·  Steven Hansen@dtoidsteven
0

Assassin's Creed 22: Electric Boogaloo

Ubisoft has lofty goals as a publisher and developer and you can see why looking at its financials. The Assassin's Creed series is the fourth best selling series of the last nine years, which makes sense when your series sees releases as frequently as Call of Duty and sports games. Grand Theft Auto, incidentally, still places fifth, but it's a bit of an aberration on the list.

Point is, Ubisoft is looking at Assassin's Creed (also Just Dance) and noting that "quality and regular releases" lead to good numbers and that franchises lead to long term visibility and that the new console cycle is a good "opportunity for new brands." Games as service, games as brands.

Ubisoft says the The Crew is designed "to be the World of Warcraft of driving games," that it wants Far Cry 4 to be in the year's top 10 sellers, that Watch Dogs is primed to be the biggest new IP launch ever. Though the latter cites record pre-order sales, but does that include PS4 bundle pre-orders? I guess the short of it is: expect The Crew 2, The Division 2, Watch Dogs 2. They're the new Assassin's Creed. Of course, you already should have expected this. 

There's also mention there of this year's French revolution-tinged Assassin's Creed Unity with the "Let them eat cake" line attributed to Marie Antoinette even though there's no evidence that she ever said it.

Anyway, Beyond Good and Evil 2, please.

Ubisoft FY2014 Earnings presentation [Ubisoft]


The article continues below. Login to skip ads, get faster mobile, and dibs on betas
 
 

 

TwitterRedditEmailFacebook
 
Steven HansenFeatures Editor // Profile & Disclosures
Fronts3272Posts75Blogs 7Following22Followers113

Steven watches anime & sports, buys meat out of trucks, dates a Muppet, and is only good at cooking. He stands before you bereft of solace and well on the road to perdition. ('^ω^) more


 



#Assassins Creed #Far Cry #Industry Bull #Money #Ubisoft #Watch Dogs
 


READER COMMENTS LOADING BELOW...

Please login (or) make a quick account (free)
to view and post comments.



 Login with Twitter

 Login with Dtoid

Three day old threads are only visible to verified humans - this helps our small community management team stay on top of spam

Sorry for the extra step!

 
spacer