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Ubisoft did not abandon its Watch Dogs trademark

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Someone pretending to represent Ubisoft did

This week, the Internet discovered that one of Ubisoft's trademarks for Watch Dogs -- specifically, the one concerned with game software -- had been abandoned. This led to plenty of speculation, ranging from a possible cancellation of the game to a name change signifying that it had become a part of the Assassin's Creed series. Wild, but highly entertaining.

Anyway, no -- the truth of the matter is that Ubisoft did not file a request for "express abandonment" of the trademark. Rather, someone claiming to be Ubisoft CEO Yves Guillemot did and apparently that can in fact work. Huh. In a statement to VentureBeat, the company said it was "working directly with the [US Patent and Trademark Office] on reinstating the trademark for Watch Dogs, and it will be active again the in the coming days."

More importantly, this situation has "no impact" on the game's development. Phew.

Ubisoft says it is working to reinstate the 'Watch Dogs' trademark [VentureBeat]


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On Destructoid: Watch Dogs   (161)   From our game database:

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  • Watch Dogs comes to Wii U tomorrow with some of the DLC - Steven Hansen
  • Watch Dogs on Wii U will not have any DLC - Chris Carter
  • Watch Dogs for Wii U now has a potential release date (Update) - Chris Carter
  • Watch Dogs: Bad Blood stars a different playable character - Jordan Devore
  • Watch Dog's DLC may go clean up New Jersey - Brett Makedonski
  • New Watch Dogs single-player content came out yesterday, if you're into that - Brittany Vincent
  • Ubisoft comments on Watch Dogs' unused graphics settings - Jordan Devore
  • Watch Dogs patch releasing shortly on all consoles and PC versions - Brittany Vincent
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