Proof that even Activision can milk a franchise too much has come with news that Tony Hawk: Shred sold an utterly pathetic 3,000 copies during its first week in the United States. Earnings itself the dubious honor of October's most disappointing performance, the game may as well not have been on store shelves.
NPD figures dub it a "virtual no-show" which seems to suggest that the skateboarding series has finally reached the end of its life. DJ Hero 2 performed significantly better, but is still classed a disappointment with 59,000 copies sold.
More people will read this post than will have bought Shred. And this, dear Activision, is why saturating the market is a bad thing.