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There's a Dark Souls III promotion involving chicken wings for some reason

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I don't even know anymore

UK restaurant chain MeatLiquor is teaming up with Namco Bandai to mark the release of Dark Souls III the only way that makes sense; With a hot wings eating challenge.

Starting on April 4, the contest will require participants to sign a waiver and wear gloves before tearing into 20 painful pieces of chicken. The fastest devourer in each restaurant location will win a PS4 alongside a collector's edition copy of Dark Souls III, while the overall greatest food monster in the UK will win a Prestige Edition with a big ol' statue of the Lord of Cinder. Folks who set a poor time burning the roof of their mouth out will be treated to a participation T-shirt.

So how did this contest come to be? What is the thematic link here? The tenuous, insubstantial, nearly ethereal connection between the two ideas is that eating hot wings is punishing, and so is playing Dark SoulsYeah.


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On Destructoid: Dark Souls III   (132)   From our game database:

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  • Namco Bandai teases a 'major' Dark Souls III announcement next week - Chris Carter
  • Dark Souls III director on poise stat: 'This isn't something we are proud of' - Chris Carter
  • Dark Souls III's patches continue to be as mysterious as the game itself - Zack Furniss
  • Imagine being the first guy in the hole - Steven Hansen
  • Play Dark Souls III in first-person - Steven Hansen
  • Sometimes you gotta front flip before you can learn to roll... - Steven Hansen
  • Stop the presses: Someone may have figured out poise in Dark Souls III - Chris Carter
  • Namco Bandai's recent Dark Souls III cheat purge didn't go swimmingly - Chris Carter
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