The Chilean PS3 ads — one in which pictured a young man giving a blood to a Nazi officer — were fakes, apparently part of a ‘mock campaign’ created by Chilean design agency BBDO Chile.
In a recent statement (via Kotaku) the agency confirmed that the designs were never approved by SCE and despite this critical fact, were submitted to “various” competitions and festivals without SCE’s blessing. BBDO Chile then apologized to SCE for using the PlayStation brand without its knowledge and misrepresenting the brand “and its values.” Ouch.
This creative design did not involve and was never approved by Sony Computer Entertainment or Sony. This “mock campaign” was developed by BBDO Chile staff and was submitted to various creative competitions/festivals without prior notification or approval from SCE/Sony, and it is not representative of the views or advertising policies of SCE/Sony. BBDO Chile apologizes for using this creative concept without authorization or prior approval, and for its misrepresentation of the PlayStation brand and its values.
We suppose the ads could have been worse. For example, one could have pictured a gamer aiding a Naz–oh right. Well, kudos for the apology to SCE, BBDO.