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Tape It Or Die with Dead Rising 2

2010-09-13 09:00:00  ยท  Hollie Bennett
0

Dead Rising 2 is a title that many of us are looking forward to, and Capcom is defiantly pushing the marketing, with fingers crossed that the title will be big. The reception, so far, seems to be good.

Mike Schmitt and myself take some time to not really focus on what Dead Rising 2 is about, but to take a look at Capcom viral marketing campaign known as Tape it or Die. The website sees four fictitious bloggers leaking real (and some false) information about Dead Rising 2, along with helping to weave the bloggers themselves into the game.




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Hollie Bennett // Profile & Disclosures
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I am Hollie 'Pheoinx' Bennett aka Kind of a big deal. I am the European Community Manager, contributor, host of the BritToid and director of the European video team. I love this website and ever... more


 


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