While even EA's single-player games have found excuses to slip in an online pass, the co-op fueled Syndicate is confirmed to NOT use one at all. According to EA, it's all about encouraging gamers to play it ... what an innovation!
"We want as little resistance or barriers to entry as possible," executive producer Jeff Gamon told Eurogamer . "The co-op is equal billing in this. We wanted everyone who owns a copy of the game to have access to the entire product."
It's very interesting that even Electronic Arts recognizes that the lack of an online pass is a selling point, and that's part of the reason I resist passes so vocally and regularly. The more developers have to defend online passes to consumers, the more of a good PR move it becomes to not include one, and then there's more incentive to drop the practice.
In any case, this is very pleasant to see. Good going!
No Online Pass for Syndicate, EA confirms [Eurogamer]