Super Mario Run gets easy mode, actual (poor) sales data from Nintendo


No more guessing

According to Bloomberg tech reporter Yuji Nakamura, we now have a definitive answer on Super Mario Run's sales, and as expected, they're pretty poor (at least, compared to what the Big N was expecting).

According to Nakamura, Nintendo revealed that although Super Mario Run had been downloaded a whopping 78 million times, it only managed to convert 5% of its userbase. Nintendo was apparently expecting "double digit" numbers on premium customers, so this is roughly half of what they wanted in sales. Yikes! And this is with Mario, a marquee character and tons of Apple-led advertising. "Only 5%" is still millions of dollars on a low-cost mobile game, but again, this is Nintendo, and they aim higher than a lot of other publishers. It'll be interesting to see them make that climb in the mobile arena. As a reminder, the Android version has yet to drop.

In other news, Run just got a new update that added an easy mode to the game (unlimited time/bubbles) and makes it harder to lose Toads after failing in Toad Rally. I wonder how they'll pivot the $9.99 price with this news?

Yuji Nakamura [Twitter]

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Chris Carter
Chris CarterReviews Director, Co-EIC   gamer profile

Chris has been enjoying Destructoid avidly since 2008. He finally decided to take the next step, make an account, and start blogging in January of 2009. Now, he's staff! ------------------- T... more + disclosures



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