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Super Mario Run gets easy mode, actual (poor) sales data from Nintendo

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No more guessing

According to Bloomberg tech reporter Yuji Nakamura, we now have a definitive answer on Super Mario Run's sales, and as expected, they're pretty poor (at least, compared to what the Big N was expecting).

According to Nakamura, Nintendo revealed that although Super Mario Run had been downloaded a whopping 78 million times, it only managed to convert 5% of its userbase. Nintendo was apparently expecting "double digit" numbers on premium customers, so this is roughly half of what they wanted in sales. Yikes! And this is with Mario, a marquee character and tons of Apple-led advertising. "Only 5%" is still millions of dollars on a low-cost mobile game, but again, this is Nintendo, and they aim higher than a lot of other publishers. It'll be interesting to see them make that climb in the mobile arena. As a reminder, the Android version has yet to drop.

In other news, Run just got a new update that added an easy mode to the game (unlimited time/bubbles) and makes it harder to lose Toads after failing in Toad Rally. I wonder how they'll pivot the $9.99 price with this news?

Yuji Nakamura [Twitter]

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Chris has been enjoying Destructoid avidly since 2008. He finally decided to take the next step, make an account, and start blogging in January of 2009. Now, he's staff! ------------------- T... more + disclosures


 


 


Also on Destructoid: Super Mario Run   (26)   From our database:

  • Super Mario Run is Android's most downloaded game of 2017 - Chris Moyse
  • Super Mario Run hits 200 million downloads, but sales are still lacking - CJ Andriessen
  • Super Mario Run is adding a new world, mode, and character - Jordan Devore
  • Nintendo not trending towards microtransactions despite poor Super Mario Run sales - Steven Hansen
  • Android users can play Super Mario Run at last - Jordan Devore
  • Super Mario Run hops and bops its way to Android next week - CJ Andriessen
  • Nintendo is gearing up for more mobile games, plans 2-3 per year - Peter Glagowski
  • Super Mario Run gets easy mode, actual (poor) sales data from Nintendo - Chris Carter
  • Super Mario Run is coming to Android devices in March - Brett Makedonski
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    Filed under... #android #ios #mario #mobile #nintendo

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