Suggested Price Warriors are vandalizing GeForce 1080 reviews


Worst video card ever

Have you seen Nvidia's stock? It was like $15 for the last five years and suddenly more than doubled. It's because they're making the worst video card ever. Nvidia's GeForce GTX 1080 is faster and more power efficient than their previous Titan flagship, it costs less to make -- and they're passing the savings down. It's a no-brainer upgrade. The 10 Series are so popular that they are sold out at every online and major retail partner. I've had five different people ask me to bring them one from Taiwan and went home empty handed, though I managed to play with a water-cooled model at Computex. It's mind-blowing.

Of course, with great demand comes great assholes

The prices and the review scores are enough to give any nerd vertigo. Just like Nvidia's stock, the MSRP went right out the window at Amazon. Jerks who managed to get their hands on one are selling them with steep markup, while thousands are protesting in horror.

Look at all this low-quality crap! Let's flip over a car to get a card.

You're probably wondering why some are going for more than others. It's because the EVGA model has an overclocking advantage over the Founder's base model and is supposed to (ironically) be priced $20 less.

Some are going as high as $1600 on Amazon - almost 3 times the manufacturer's suggested retail price. The average price gouger from Ebay to Canada is asking for about $850 -- well above the $599 MSRP (or $699 for the Founder's edition). The EVGA GTX 1080 FTW is supposed to be $680 if you know where to look. The situation is goofier on Ebay, where I saw one going for almost $2000.

Video card scalpers - what a nerdy time to be alive

Gamers frustrated to find the 10 Series are doing something really misguided. Thousands of people have taken to give 1-star reviews all over Amazon to warn other not to pay a dime above retail, or as one reviewer put it: "Take me out to dinner first before you decide to fuck me". You can find comments and reviews like this across every make and model on the store. Since the price gougers have them in-stock the MSRP is driven up on the official product EVGA page, for example.

The company is now facing have hundreds and hundreds of cost-related complaints from consumers.

Here's what the damage control looks like:

Dear Valued Customer,

I am sorry to hear about your confusion regarding the pricing of our products. Independent Marketplace Sellers on Amazon may choose to sell one or more of our products above our recommended Manufacturer's Suggested Retail Price (MSRP). Any pricing from independent Marketplace Sellers is unrelated to the price that Amazon itself sells the EVGA products for. Thank you for your patience and understanding.

EVGA Customer Support

Unfortunately, you can't leave an Amazon Seller their due negative feedback for price gouging unless you've bought something from them, probably so other sellers can't sabotage each other through strategic niggling. These suggested retail price warriors are going to town but Amazon's re-seller policies totally allow this.

Of course, the practice isn't illegal. It's basic capitalism, comme des fuckdown.

These folks battling the price gougers do mean well, but by making these products one of the lowest-rated video cards it only hurts the manufacturers. They're caught in-between while the subhuman primates go unscathed.

Until the cards are back in stock representatives from companies like EVGA are stuck fielding all these bogus reviews one by one, trying to politely educate their frustrated future customers on how the Internet works.

Not related (though having stuff out of stock can't help) Nvidia is also having a bad week:

You really should wait, or at least backorder one at MSRP from NewEgg. But if you're not in a hurry you should also wait for the sunny side of capitalism: the competition is here.

Back to what I said about Nvidia's stock: There was a sharp drop a few days ago (LOL BREXIT) but perhaps on the heels of the $199 AMD cards whose very impressive specs that may have leaked 3 days ago.

For broke-ass gamers, it is very unclear if the best bag for your gaming teraflop buck is going to be to invest in a discounted 9-series, a 1070, or one of these things. My bet is on the $379 GeForce GTX 1070 which is already faster (6.5 Teraflops) than the hype beast that may go into Microsoft's first 4k gaming console, Project Scorpio. The PC Master Race won't ever let consoles catch up. 

The bottom line

Never use the Internet, ever. Also, now is a very bad time to buy a video card. You're probably as anxious as I am to get into this whole VR thing, as all prices are bound to come down by the dead-end of summer (and not in 10-15 days, as the optimistic most-upvoted comment on Amazon said 30 days ago).

Until then, go hide in your room and read video game periodicals.

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Niero Gonzalez
Niero GonzalezMeat Vessel   gamer profile

I keep Destructoid weird. Also I'm a playable character in Retro City Rampage, look: (along with the whole 2009 Dtoid Editorial team) Sometimes I have a villainous mustache My dog CoCo chec... more + disclosures



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