Sega had a solid financial year thanks to Persona, Yakuza, and boxed games



Sega/Sammy, following in the footsteps of many major publishers this week, has released its end of fiscal year financial results, showing that the beloved industry veteran has had a very comfortable financial year, with growth in almost all of its departments.

For the year ending March 31, 2020, Sega announced global sales of around $3.4 billion USD, which is a rise of roughly 10.5% on the same period for 2018-2019. Video games in particular accounted for $2.3 billion of this figure, up around 12% on the previous financial year.

Ironically, while figures across the industry have been showing a definitive shift toward digital sales, Sega actually saw an increase in boxed games sales, shifting 26.7 million units. Sega's gaming success has been attributed to some of the key titles the company published within the fiscal year, including Persona 5 Royal, Yakuza: Like a Dragon, Football Manager 2020, and Mario & Sonic at the Tokyo 2020 Olympic Games.

Sega has already gotten its finances off to a solid start with the launch of the Sakura Wars, Hatsune Miku: Project DIVA Megamix, and the western release of Yakuza: Like a Dragon. With strategy titles Total War: Troy and Humankind also on the slate, new music brand Sega Music, and the possibility of other unannounced titles, Sega no doubt hopes to capitalise on this current wave of financial success.

Surge in packaged games drives Sega's full-year sales to £3.4 billion [GamesIndustry.biz]

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Chris Moyse
Chris MoyseSenior Editor   gamer profile

Chris has been playing video games since video games began... still terrible at them. Former Saturday Night Slam Master, rambles nostalgically like Abe Simpson. I ain't here to fight, so let's no... more + disclosures



Filed under... #Money #Music #persona #Sega #Sonic #Total War #Yakuza



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