dark        

Nintendo speaks candidly about Directs, hints they might shift to a new format

0

'Times change'

So how about those Nintendo Directs, eh?

Although we got a "Mini" Direct semi-recently, Nintendo has been mum on when the next real presentation will be, even quietly bowing out of the "E3" season entirely this year. So what's happening with Directs? A recent statement made by the company's president during a shareholder meeting may shed some light on this development.

Speaking to investors (as translated by VGC), president Shintaro Furukawa explained that although Nintendo still feels like Directs are "an incredibly effective way to present information," it might be time for something new. Furukawa is a bit vague here, but states: "Inversely, times change and so does the most effective way to promote products, so there is a chance that a new, better way to present this information comes about. So we always like to examine all of the possible ways to communicate this information to customers."

Reading between the lines a bit here, having watched every single Direct to date (and witnessed several live at E3), I can see what Furukawa is talking about here. The "Direct" format felt like a living breathing entity when the "whole crew" (Satoru Iwata, Reggie Fils-Aimé,  Shigeru Miyamoto) was together. They were a huge part of what made the Directs special, and with Iwata gone and Reggie's departure from Nintendo, they effectively have no presenter.

Still, as Furukawa noted, Nintendo is in a great spot to shift into some new format. Nearly everyone, from gaming conferences to individual publishers, is copying details of the Direct format (even down to the vocal delivery and the font). It's a great place to be.

General Meeting of Shareholders Q&A [Nintendo via VGC]

You are logged out. Login | Sign up

 
 

 

TwitterRedditEmailFacebook
 
Chris Carter
Chris CarterReviews Director, Co-EIC   gamer profile

Chris has been enjoying Destructoid avidly since 2008. He finally decided to take the next step, make an account, and start blogging in January of 2009. Now, he's staff! ------------------- T... more + disclosures


 


 



Filed under... #Nintendo #Nintendo Direct #Nintendo Switch

READER COMMENTS LOADING BELOW...


LET'S KEEP THE COMMUNITY GREAT


You're not expected to always agree, but do please keep cool and never make it personal. Report harassment, spam, and hate speech to our community team. Also, on the right side of a comment you can flag nasty comments anonymously (we ban users dishing bad karma). For everything else, contact us!