Nintendo plans to profit from the 3DS on day one


Selling hardware at a loss and expecting software sales to make up the difference is a common business model for console manufacturers. Unless, of course, you are Nintendo. Their devices have almost invariably been able to turn a profit from the moment they hit store shelves. And the 3DS which has been making waves all over the industry looks to be no different.

According to an interview with VentureBeat, Nintendo's Satoru Iwata believes that their upcoming 3D handheld has, "value worthy of the production cost," and believes that the device can sell without losing money on every sale.

I was already curious as to how much the 3DS is going to retail for when it releases, but this kicks that interest up a notch. It's a startling new technology, one which actually seems to work, and that's almost never cheap. Which begs the question, is this new 3D technology less expensive than it seems to be or are we going to get some serious sticker shock when Nintendo announces the price?

Nintendo CEO reveals how company toiled for years on 3DS concept [VentureBeat]

You are logged out. Login | Sign up


Conrad Zimmerman
Conrad ZimmermanMoustache   gamer profile

An avid player of tabletop and video games throughout his life, Conrad has a passion for unique design mechanics and is a nut for gaming history. He can be heard on the comedy podcast ( The mer... more + disclosures



Filed under... #3DS #Handheld gaming #Money #Nintendo



You're not expected to always agree, but do please keep cool and never make it personal. Report harassment, spam, and hate speech to our community team. Also, on the right side of a comment you can flag nasty comments anonymously (we ban users dishing bad karma). For everything else, contact us!