NBA 2K21's unskippable ads will be 'fixed' in future update, says 2K Games


Double Dribble

Earlier this week, we reported on a controversy that had blown up within the NBA 2K community, after publisher 2K Games added unskippable commercials to the loading screens of the latest entry in the basketball franchise one month after the title's launch.

The commercials for the Oculus Quest 2 appears during pre-game loading screens as a part of NBA 2K21's "2K TV" segments. Fans took to Reddit and social media to express their disdain at being forced to sit through product ads in a title they had paid upwards of $70 for.

2K Games has released a statement on Twitter, where the publisher acknowledged that the offending videos "impacted our players' experience in a way we didn't intend, as these ads are not meant to run as part of the pre-game introduction." 2K Games then stated that "This will be fixed in future episodes."

Note that "fixed" does not necessarily mean "removed." As such, players will have to see how the ads are implemented going forward. Last year's franchise entry, NBA 2K20, would become a notorious example of aggressive monetization, advertising, and gambling within the AAA industry. NBA 2K21 has already gotten off to a poor start in regards to turning around said reputation - and the ball, ultimately, lies in the publisher's court.

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Chris Moyse
Chris MoyseSenior Editor   gamer profile

Chris has been playing video games since video games began... still terrible at them. Former Saturday Night Slam Master, rambles nostalgically like Abe Simpson. I ain't here to fight, so let's no... more + disclosures



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  • See for yourself what that $70 price tag for NBA 2K next-gen gets you - Chris Carter
  • NBA 2K21's unskippable ads will be 'fixed' in future update, says 2K Games - Chris Moyse
  • Shocker: Unskippable adverts show up in NBA 2K21 a month after release - Chris Moyse
  • Is the graphical difference between NBA 2K21 on PS4 to PS5 worth the $10 extra cost to you? - Chris Carter
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    Filed under... #2K Games #Advertising #Controversy #Money #NBA 2K #next gen #PC #PS4 #Sports #Twitter #Xbox One



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