Animal Crossing: New Horizons has given a huge boost in revenue to Pocket Camp


Is there such a thing as too much Isabelle? (no)

While nobody needs to be told that Nintendo Switch release Animal Crossing: New Horizons has been a major success, it seems that said success has also boosted the popularity of mobile title Animal Crossing: Pocket Camp, which saw its most lucrative month to date in April.

According to those ever-faithful number-crunchers over at Sensor Tower, Pocket Camp's downloads sky-rocketed in April 2020, with 7.1 million installs in a single month. By comparison, the free-to-play title saw 396,000 installs in January 2020. In regards to in-app purchases, Pocket Camp raked in a new record of $7.9 million USD, beating out its previously held high of $7.8 million in August 2019. Japan is noted as being the biggest spender, accounting for a whopping 74% of this global revenue.

Despite its cheery demeanor and happy-go-lucky attitude, Animal Crossing: Pocket Camp raised an eyebrow with some critics and fans, who found its heavy reliance on paywalls and in-game purchases - all dressed up with colourful smiles - gross by design. But with Pocket Camp having made over $150 million in revenue since its initial launch, it's unlikely that anything will change in the industry's drive to capture the lucrative mobile market.

New Horizons drives Animal Crossing: Pocket Camp's best month ever [Sensor Tower]

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Chris Moyse
Chris MoyseSenior Editor   gamer profile

Chris has been playing video games since video games began... still terrible at them. Former Saturday Night Slam Master, rambles nostalgically like Abe Simpson. I ain't here to fight, so let's no... more + disclosures



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    Filed under... #Animal Crossing #Free-to-play #mobile #Mobile gaming #Money #Nintendo



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