All proceeds from Hellblade sales today will be donated to UK Mental Health charity


Raising funds for World Mental Health Day

Today, October 10, is World Mental Health Day, an annual day of global awareness for those with mental illness, with this year's focus resting on mental health issues within the workplace.

Developers Ninja Theory have announced that the proceeds for every single copy of Hellblade: Senua's Sacrifice that is sold today will go directly to UK mental health charity Rethink, a support and advice group for those coping with depression, anxiety and many other difficult, often overpowering, psychological conditions.

Hellblade, whilst not specifically designed to make statements on mental health issues, features the tale of a young Celtic warrior, Senua, who herself is fighting psychosis following a traumatising experience. Whilst some may even raise a cynical eyebrow at such a link, cut the developer some slack, there's never a wrong reason to do the right thing.

Alongside today's charity drive, Ninja Theory have released a new trailer for the game, featuring fans in-game photographs and sharing stories about their own personal struggle. I am no stranger to the draining, sometimes crippling, effects of mental illness. I sincerely hope that any members of our fantastic community who are affected by these issues, be it they themselves, or their loved ones, can find comfort, support and relief through friends, family, colleagues, forums and healthcare professionals. You are not alone in this, nor do you have to be. I promise you.

Hellblade: Sensua's Sacrifice is available on PC and PS4, all proceeds will be donated from sales made for the duration of Tuesday, October 10.

World Mental Health Day [World Health Organisation]

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Chris Moyse
Chris MoyseSenior Editor   gamer profile

Chris has been playing video games since video games began... still terrible at them. Former Saturday Night Slam Master, rambles nostalgically like Abe Simpson. I ain't here to fight, so let's no... more + disclosures



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  • Hellblade: Senua's Sacrifice is getting a free VR update on PC - Peter Glagowski
  • Hellblade: Senua's Sacrifice clears one million sales - Jordan Devore
  • Ninja Theory to donate $25K from Hellblade's Xbox One sales to Mental Health America - Chris Moyse
  • Hellblade deserves all those BAFTA awards - Brett Makedonski
  • Hellblade is making the jump to Xbox One - Peter Glagowski
  • Ratings board listings suggest incoming Xbox One version of Hellblade - Jordan Devore
  • Hellblade is a success at 500,000 sales and counting - Jordan Devore
  • All proceeds from Hellblade sales today will be donated to UK Mental Health charity - Chris Moyse
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    Filed under... #Charity #Ninja Theory #PC #PS4 #video #YouTube



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