Activision boss says World of Warcraft: Shadowlands pre-sales are 'the highest we've seen at this stage ahead of any release'


Everyone is coming back, including your cousin that swore he quit

There's a joke among MMO players that every single release in the same space is dubbed a "WoW Killer."

One of the more popular podcasts on the game is even based around that concept! The reality is that although there are plenty of MMOs that have carved out their own audience over the past decade and change, none of them have actually "killed" World of Warcraft. It still reigns as one of the most popular subscription-based MMOs on the planet, and based on a statement from Activision CEO Bobby Kotick, that train isn't slowing down.

Speaking on a recent earnings call, Kotick noted that the overall subscriber-base "doubled" since the launch of WoW Classic, and the pre-sales of Shadowlands are "the highest we've seen at this stage ahead of any release." Kotick also explains that this is one of the sole franchises that grants Activision "over a billion" in revenue annually: alongside of Call of Duty and Candy Crush.

For as much talk as there was among some of the playerbase that Battle for Azeroth "ruined" WoW, it seems like Classic was there to pick up the slack, and the hype is present yet again for a new expansion. Will WoW ever die? Well, nothing lasts forever! I've been wondering how Blizzard will approach a potential "WoW 2" for ages now, but it seems like the gravy train is going to keep rolling for years to come.

It really begs the question of whether or not Overwatch needed a sequel (hey, remember Overwatch 2 kind of just exists right now?), and has me curious as to how that project will play out. I can see them scrapping it and just incorporating it into the base game.

Conference Call [Activision via PC Gamer]

You are logged out. Login | Sign up


Chris Carter
Chris CarterReviews Director, Co-EIC   gamer profile

Chris has been enjoying Destructoid avidly since 2008. He finally decided to take the next step, make an account, and start blogging in January of 2009. Now, he's staff! ------------------- T... more + disclosures



Also on Destructoid: World of Warcraft   (87)   From our database:

  • World bosses are now live in World of Warcraft: Shadowlands - Chris Carter
  • Here is exactly when each part of World of Warcraft: Shadowlands' first raid will open - Chris Carter
  • Blizzard claims that World of Warcraft: Shadowlands is the fastest-selling PC game of all time - Chris Carter
  • After you reach the new cap with your main, your World of Warcraft alts can join a covenant earlier - Chris Carter
  • Here's all the info you need to play World of Warcraft's new Shadowlands expansion - Chris Carter
  • World of Warcraft: Shadowlands will have eight new dungeons at launch - Chris Carter
  • World of Warcraft Shadowlands' pre-launch event is live, and it's pretty fun - Chris Carter
  • After ages of allowing it, Blizzard is taking steps to end 'multi-boxing' in World of Warcraft - Chris Carter
  • You have until November 22 to celebrate World of Warcraft's 16th anniversary - Chris Carter
  • More related stories
    Filed under... #Blizzard #MMO #PC #Top Stories #World of Warcraft



    You're not expected to always agree, but do please keep cool and never make it personal. Report harassment, spam, and hate speech to our community team. Also, on the right side of a comment you can flag nasty comments anonymously (we ban users dishing bad karma). For everything else, contact us!