Gaming News, Game Reviews, Game Trailers, Tech News

dtoid   |   japanator   |   flixist   |   tomopop


 

 

Square Enix used PS3 footage for FF XIII Xbox 360 advert

0

Square Enix is in hot water today after Britain's Advertising Standards Authority caught it being sneaky with its Final Fantasy XIII marketing. Square Enix used the PS3 version of Final Fantasy XIII in commercials for the Xbox 360 version to make the graphics look "sharper" than they were.

This is bad news for Square Enix, having been embarrassed in a case of marketing mischief, but this is certainly good news for the Sony side of the console wars, with the ASA officially ruling that the PS3 version looks noticeably superior. Certainly superior enough to be used as proof as an official ruling against Square Enix. 

"The PS3 image in video sequences appeared sharper and colours were more vivid than those of the Xbox 360," states the ASA.

Square Enix argues that the footage was from cutscenes and not gameplay, which makes it alright, but the rulers of Britain's advertising arena disagrees. The commercial can never again be shown in its "current" form in the UK, which is basically like closing the door after the horse is bolted, but there you go. 

Square used 'sharper' PS3 footage for 360 FFXIII ad [CVG]


The article continues below. Login to skip ads, get faster mobile, and dibs on betas
 
 

 

TwitterRedditEmailFacebook
 
Jim SterlingThank God // Profile & Disclosures
Fronts12537Blogs 194Following42Followers1567


 



#Final Fantasy #PS3 #Square Enix #United Kingdom #Xbox 360
 
 


READER COMMENTS LOADING BELOW...

Please login (or) make a quick account (free)
to view and post comments.



 Login with Twitter

 Login with Dtoid

Three day old threads are only visible to verified humans - this helps our small community management team stay on top of spam

Sorry for the extra step!

spacer