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Square Enix accidentally sold exclusive DLC for own game

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Lightning Returns 'strategy guide exclusive DLC' was up for grabs

If you ever needed a reason to loathe "retailer exclusive" DLC, here's one. Recently, Lightning Returns went on sale in Japan, and was launched with tons of various retailer specific DLC promotions and schemes (anyone remember the Mass Effect Doctor Pepper codes?). Apparently, the Aerith costume was specific to the V Jump strategy guide -- or, it was, until Square Enix put it plainly on sale on the marketplace for everyone to grab.

The DLC was subsequently pulled, after a public apology on Twitter to the publisher of the guide. Basically, this situation presents more problems than I can count. Not only are some fans essentially punished for not checking the store fast enough, but the vast majority of buyers are punished in general for not buying the guide to get the DLC. That's not even mentioning the age old argument of "what ever happened to everything being 'on the disc'?" With silly situations like this, it's becoming increasingly more difficult to justify retailer exclusive content.

I get that a publisher has to make more money, but is the cost to fan loyalty worth it in the long term? As the phrase goes -- many people will "just wait until the Game of the Year Edition," and many more will just ignore the game altogether because of these anti-consumer deals. As a general rule I don't mind meaningful DLC, but retailer exclusive content needs to go away fast.

Lightning Room [Twitter via Joystiq]


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Chris CarterReviews Director, Co-EIC // Profile & Disclosures
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Chris (Magnalon) has been enjoying Destructoid avidly since 2008. He finally decided to take the next step, make an account, and start blogging in January of 2009. Now, he's staff! -----------... more


 



On Destructoid: Lightning Returns: Final Fantasy XIII   (56)   From our game database:

  • Lightning Returns PC port up to 28% off at launch - Dealzon
  • Lightning Returns is coming to Steam on December 10 - Joe Parlock
  • Lightning Returns: Final Fantasy XIII is coming to PC in December - Chris Carter
  • Square Enix assures fans that Lighting Returns is still coming to PC - Chris Carter
  • The Final Fantasy XIII trilogy is headed to Steam - Jordan Devore
  • Lightning Returns Japanese voice pack DLC available now - Dale North
  • We could see more Final Fantasy games on PC in the future - Chris Carter
  • The 'extremely popular' Lightning may return (again) - Steven Hansen
  • Win $1000, an Xbox, and more: Lightning Returns contest - Steven Hansen
  • More related stories
    #Final Fantasy #Money #News #Square Enix
     
     


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