Sure, why not?
Coming exclusively to GameStop and Microsoft stores, Microsoft will be releasing a gold-colored chrome controller not unlike the ones seen in the Star Wars Xbox 360 S bundle. Also, like all special edition controllers, this one will come with the transforming D-pad. There's no firm release date on the controller, but it will be available some time in August for $54.99.
It's a pretty random announcement to make, releasing special edition controllers this late into the console's life, but what the hell. Special gold controller? Sure, why not.