Tiny box maker opening up its ecosystem to other devices
Ouya maintains its doing just fine and unveiled a new part of its strategy today. In an interview with [a]list daily, Ouya CEO Julie Uhrman said Ouya sales are right within the company's projections. "Of our 675 games, about one-fifth of them are exclusive on the platform," Uhrman said. "Developers are finding real success. No, they're not making millions of dollars yet, but they're finding their audience and they're starting to build real credibility and they're starting to build a real brand and a reputation." I know the struggles of trying to build your brand.
Uhrman then explained that the Ouya as a physical box a lot of people bought was only the first step and that, "Ouya is more than just that reference device, it's an ecosystem that really can live on other people's devices.
"One of the focuses this year is Ouya finding ways to bring games to more people, regardless of where they play. One thing you'll start to see is Ouya on other people's devices. For us, we'll always have a minimum set of standards so the games will work well on our device as well as others. It's the hardware plus an ecosystem."
This was the plan all along, she said. "We just knew it was going to take us a little bit of time to get it ready. Now we think the software is good enough, it's ready to be embedded in other people's devices." So, Ouya thinks its ready to compete in the space that Apple and Amazon both seem to be going at full tilt. Bless you, Ouya.
Ouya's Wild Ride Continues [[a]list daily]