Gaming News, Game Reviews, Game Trailers, E3 News

               
Dark theme   
PC   |   PS4   |   XBOX   |   SWITCH   |   3DS   |   VITA   |   JAPANESE   |   FILM   |   TOYS   |   MERCH


 

 

Sony tried to trademark 'Let's Play'

0

And was rebuffed

Sony Computer Entertainment America apparently wants ownership over the term "Let's Play."

This past October, the company applied for a trademark on the phrase, which it defines as "electronic transmission and streaming of video games via global and local computer networks; streaming of audio, visual, and audiovisual material via global and local computer networks."

Given "Let's Play" is a common term that has long been employed by YouTubers, streamers and other video producers -- one Sony neither coined nor popularized -- this attempt to lay claim over the phrase seems like a bizarre overreach and isn't a particularly good look for the company.

In any event, the United States Patent and Trademark Office has refused Sony's application, citing the "likelihood of confusion with" a previously registered trademark, "LP Let'z Play," giving Sony six months to make a case for itself and argue against the USPTO's decision on the matter.

One has to wonder whether the potential advantage Sony could gain by preventing competitors, such as Microsoft and Nintendo, from using the term (or whatever other reason drove the decision to apply for the trademark) is worth the inciting the rage of Let's Players and their communities.

Let's Play [Trademarkia, USPTO via NeoGAF]




You are logged out. Login | Sign up

 
 

 

TwitterRedditEmailFacebook
 
Kyle MacGregor BurlesonWeekend Editor // Profile & Disclosures
Fronts2234Posts48Blogs 58Following70Followers114

used to work Now I just hang around and make a more


 


READER COMMENTS LOADING BELOW...


Can't see comments?   EasyList, Avast, and others may block them. Please whitelist [*].disqus.com to fix it


Unsavory comments?


Please report harassment, spam, and hate speech to our community team. On the right side of a comment you can flag the user to anonymously report them (we will ban users dishing bad karma). Can't see comments, or is something busted? Check our mini support FAQ

 




 
 
 
spacer