Gaming News, Game Reviews, Game Trailers, Tech News

dtoid   |   japanator   |   flixist   |   tomopop


 

 

Sony has gone back to inconceivably dumb ads [Update]

0

[Update: When researching this story, I failed to notice that these videos were created "on spec," meaning that they were shot with the hope of being sold to Sony. They are not official ads and, God willing, they never will be. I apologize profusely for this error.]

This... thing that you see above is an advertisement for the PS3. It is one of three such videos recently released to the internet, all featuring the fictional Gamer Eyes product and lots of nicely focused shots of Sony hardware. The videos were created by Avyan Productions as part of a "branded content campaign," presumably as another stab at viral marketing.

It's been a while since I've been able to ask this question about Sony marketing, so I'm going to savor it a little bit: Who the hell thought this was a good idea? You have children with things fused to their faces which bleed while they alternate between being cheerful and comatose? You really want to suggest potential health risks associated with videogames? Are you out of your freaking minds?

You can view the other two videos below. The last is an ad in the vein of the big-eyed African kids on late night TV, which has an actual number you can dial. Unfortunately, instead of getting some "clever" additional marketing, the number goes to a eyecare company based in Alabama. Smooth, guys. Batting 1000 here.


The article continues below. Login to skip ads, get faster mobile, and dibs on betas
 
 

 

TwitterRedditEmailFacebook
 
Conrad ZimmermanMoustache // Profile & Disclosures
Fronts3159Blogs 218Following31Followers314

An avid player of tabletop and video games throughout his life, Conrad has a passion for unique design mechanics and is a nut for gaming history. He can be heard on the comedy podcast ( The mer... more


 



#Marketing Shill #PS3 #Sony #STOOPID! #video #WHAAAAAAT?
 
 


READER COMMENTS LOADING BELOW...

Please login (or) make a quick account (free)
to view and post comments.



 Login with Twitter

 Login with Dtoid

Three day old threads are only visible to verified humans - this helps our small community management team stay on top of spam

Sorry for the extra step!

spacer